KPI simply known as Key Performance Indicator is not just used to understand the key indicators for success in HR or Management field but they are now playing a great role in making us understand key points that drives in more success to the online marketing section as well.

Wolfgang digital’s KPI for 2017 E-commerce benchmark has been keen enough to take bigger samples than they used to take in the previous years this has enabled online marketers to get a standard using which they could assess their respective online performances as well as infer which all are the key points that lead to that success.

Wolfgang’s KPI has been a great resource analysis conducted over a period of 1 year on 143 million website sessions & 531 million in online reviews; all of these has helped marketers to understand the trend and it will help them in making better decisions in the coming future.Points to be taken note of:

15 Points to be taken note of:

1. Google growing but not in share

The biggest search engine Google has been growing eventually every year. Although looking at the figures it generated 7% less traffic and 4% lesser revenue as compared to last years 62% traffic and 63% revenue. Thus it can simply seen that it is growing and declining at the same time.

2. Dark traffic is on rise

With increased number of people sharing links on social networking sites it implies dark traffic but Google Analytics is unable to detect it as a result shows it as direct traffic.

3. More clicks have accompanied purchases

Yes, it now takes 12% more click of fingers to get through a purchase than it used to an year ago.

4. Mobile shares are on the hike

Its is true since it is one of the most accessible device available they have been able to generate 52% sessions as compared to desktop being 36% and tablets being 12%.

5. This years E-commerce conversion rates

E-commerce websites gained an average score of 1.6%. travel sites returning 2.4% while online retailers saw 1.8% of conversion rate.

6. Your hunger is their revenue.

It can be seen that the food related websites are getting 15 times the conversion rate than that of the usual retail E-commerce sites.Well, there are co-relation metrics which further help in finding the success of the business.Any co-relation over .2 is notable while 0.4 commits a very strong correlation.Rankings in order ranging from the strongest are as given below:

7. Sticky/mind driving websites (0.6)

It was found that the people who spent more time on any website are highly like to have more conversion rates as much as 0.6. as far as stats are concerned by increasing the time spent on a website by 16% the conversion rates hiked upto 10%.

8. Google is the sole converter(0.48)

It was seen that people who got more than an average of organic traffic enjoyed strong conversion rates upto (0.48). thus higher the trust more are the conversion rates for them.

9. Tablet shopping always ended up lavishly (0.4)

As compared to the previous session rate the value increased to 0.4.

10. Loyalty always returns its favors (0.35)

It was seen that loyal customers always turned as direct traffic regarding conversion rates steeping to 0.35.

11. Speed does matter (0.25)

Because more the speed of loading the page more were the chances of people getting into converting their affairs.

12. Mobile isn’t just a device (0.24)

Websites with their support for mobile and tablet views apart from web views got more revenues.

13. E-mails are yet another way (0.24)

e-mails unlike social; networking sites like Facebook still earn more revenue on lasy-click basis.

14. Bing – blings (0.22)

They have been successful in converting Adwords campaigns into Bing Ad Campaigns.

15. Pinterest interests (0.22)

A powerful visual engine takes the sense of people who want to get new ideas and plans by searching have always drawn ucn of the traffic.All of them contributed successfully in converting.